Financial Empowerment Collaborative (FEC)
My Role: Brand Designer - Created FEC brand and logo, designed the brand book
The Ask: Create a brand for the FEC
When: Summer 2023
Industry: Financial/Banking
Tools: Illustrator, Procreate, Figma
The Ask: Create a brand for the FEC
When: Summer 2023
Industry: Financial/Banking
Tools: Illustrator, Procreate, Figma
Entrusted with the responsibility of crafting a brand identity for the FEC (a collaborative venture between the Urban League of Portland and five Portland-area credit unions), I embarked on a mission to encapsulate the essence of the organization in a manner that exuded empowerment, visual appeal, and contemporary relevance.
Developing a Brand
Results of a Hopes and Fears workshop led to preliminary sketches (Right). We chose 3 logos (Below) to expand on.
Final Logo Variations
The brand keywords identified were: Unity, collaboration, modernity, multigenerational, and inclusive.
The design concept symbolizes multigenerational layers unified within a cohesive framework.
The color palette selected by the FEC comprises rich and vibrant tones, mirroring the distinctive diversity of the FEC and its clientele.
The design concept symbolizes multigenerational layers unified within a cohesive framework.
The color palette selected by the FEC comprises rich and vibrant tones, mirroring the distinctive diversity of the FEC and its clientele.
Brand Book Examples
Website Example
