Half Moon Bouldering Media Asset Associate 2024 - Present
- Designing assets for gym-wide events and promotions used in both print and digital mediums.
- Collaborating closely with gym owners, welcome desk staff, and route setters to ensure correct messaging across design and branding.
- Overseeing the branding for competitions, events, and promotional campaigns.
League Lab UX/UI Manager 2024 - 2025
- Led UX/UI design of the Underdog Sports Leagues mobile app from initial concept to launch, crafting a cohesive and intuitive user experience; Partnered closely with the development team to align on design strategy.
- Grew active user base by 75 users within one week of app launch, demonstrating strong initial engagement and product appeal.
- Conducted a weekly design audit to test the usability of the in-progress mobile app using UX evaluations such as WCAG 2.1 guidelines.
- Directed comprehensive redesign initiatives spanning the League Lab platform, encompassing widgets, pages, and administrative tools.
FTSI UX/UI Designer 2022 - 2024
- Established and standardized design systems for flagship mobile apps Azie and Rise, focusing on cross-platform consistency, ensuring all future design met ADA accessibility guidelines.
- Directed the design for low fidelity wireframes for desktop SaaS products, ensuring seamless user experiences.
- Spearheaded a comprehensive branding project for Azie, incorporating insights from client meetings and benchmarking, that led to Azie winning the WOCCU Digital Growth Award in 2023.
- Created brand identities for Azie and the Financial Empowerment Collaborative (FEC) of Portland.
University of Washington Assistant to the Ombud 2021 - 2022
- Optimized the 3 office Wordpress websites using heuristic evaluation and UX audits.
- Reworked Appointments page by conducting user interviews and using an iterative design process; Improved office productivity 50% by fielding common client questions through redesigned appointments page.
- Developed office-wide organizational systems in Microsoft Teams and created new office messaging, prioritizing privacy and ensuring client confidentiality.
- Oversaw creative direction of the 2021 Annual Report by managing data collection and visualization, design strategy, and final digital publishing.
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