Azie
The Client: Unitus
My Role:
Brand Designer - Created Azie brand, developed brand book.
UX/UI Designer - Created design system, designed low-fidelity wireframes, designed case study webpage.
The Ask: Create a brand for an app; Create design system; Design low fidelity wireframes
When: Spring 2022
Industry: Financial Technology
Tools: Figma, Illustrator, Miro
My Role:
Brand Designer - Created Azie brand, developed brand book.
UX/UI Designer - Created design system, designed low-fidelity wireframes, designed case study webpage.
The Ask: Create a brand for an app; Create design system; Design low fidelity wireframes
When: Spring 2022
Industry: Financial Technology
Tools: Figma, Illustrator, Miro
The Challenge
In collaboration with Unitus Credit Union and the Urban League of Portland, FTSI asked the question: How do we connect Black Oregonians with financial services and resources?
The name “Azie”
From the Azie Case Study webpage: “Named “Azie” after Azie Taylor Morton, the only African American woman to hold the position of Treasurer of the United States, the new mobile app aims to foster financial and housing stability while creating and sustaining generational wealth for underserved individuals and their families.“
Developing a Brand
Before we could create the app, we had to develop
a brand.
Logo and palette options (Left).
Final logo (Right).
a brand.
Logo and palette options (Left).
Final logo (Right).
Brand Book Examples
Audit of the App Before Building the Design System
The brand system had not been created for Azie, so I had to backtrack and do a full audit on the app to create the design system (seen below).
Azie Design System Examples
Finished design system I created.
Low Fidelity Wireframes
Final App Screenshots
Case Study Webpage
View the case study here.
