Azie App
My Role: UI/UX Designer
When: Spring/Summer 2022
Industry: Financial Technology
Tools: Figma, Illustrator
When: Spring/Summer 2022
Industry: Financial Technology
Tools: Figma, Illustrator
About Azie
In collaboration with Unitus Credit Union and the Urban League of Portland, FTSI tackled a critical question: How do we connect Black Oregonians with financial services and resources?
I spearheaded the branding efforts for this initiative, ensuring our approach resonated with the community’s needs and values. I began by delving into existing research to understand the challenges and opportunities in reaching our target audience. This groundwork laid the foundation for a strategic branding plan.
To refine our ideas, I engaged with stakeholders, presenting initial concepts and gathering feedback. Conducting focus groups was key in this process; they provided valuable insights that helped us tailor our messaging and visuals to effectively connect with the community. The outcome was a cohesive, culturally sensitive branding strategy designed to bridge gaps and foster financial inclusion for Black Oregonians.
