✧ Loomis Photo Curation ✧
The Client:
Jennifer Loomis Photo Curation
My Role: Graphic Designer
The Ask: Create a logo for photographer Jennifer Loomis’ photo curation business
When: Summer 2019
Industry: Photography
Medium: Logo Design
My Role: Graphic Designer
The Ask: Create a logo for photographer Jennifer Loomis’ photo curation business
When: Summer 2019
Industry: Photography
Medium: Logo Design
FIRST ROUND LOGO CONCEPTS
The first round of logo concepts actually included the original name of Jennifer’s business- Evergreen.I included a monstera leaf in some
of the designs to reflect on the name.
SECOND ROUND LOGO CONCEPTS
In the second round of concepts, we leaned more toward including a minimal camera in addition to the monstera leaf. We also chose one of the sans serif fonts from one of the first round of concepts to use in some of these ideas.
FINAL LOGOS
In the end, Jennifer wanted to go ahead with just using her name for the business. We used the sans serif font from one of the first round of conecpts and made the camera the star of the logo. The monstera leaves are still prominent as embellishments.
⭑*•̩̩͙⊱••••✩••••̩̩͙⊰•*⭑
Cori Kromrei © 2021
In the end, Jennifer wanted to go ahead with just using her name for the business. We used the sans serif font from one of the first round of conecpts and made the camera the star of the logo. The monstera leaves are still prominent as embellishments.
⭑*•̩̩͙⊱••••✩••••̩̩͙⊰•*⭑
Cori Kromrei © 2021