Rachel Waldorf
The Client:
Rachel Waldorf, Seattle-area influencer and YouTuber
My Role: Designer: UI, Branding
When: Fall 2021
Tools Used: Wordpress, Illustrator
My Role: Designer: UI, Branding
When: Fall 2021
Tools Used: Wordpress, Illustrator
The Challenge
Rachel is a Seattle-based content creator and influencer. She is in a unique position being one of the few influencers that lives in Seattle and creates content about it. Rachel wanted a rebrand that stood out from other influencers. She isn’t selling services or brand discounts on her website, instead she’s using it as a portfolio and a blog.
Trend Research
Below are some moodboards Rachel and I developed with trending design aspects for the logo and web designs, keeping in mind her ideas of an edgy, vintage aesthetic.
Logo Ideation
The first and second rounds of logo ideation for her new brand. She wanted a warped sans serif (see moodboards above for examples). Final logo on the right.
Website Development
Rachel created a rough website concept in Canva (below) including a landing page + blog page that was really helpful to guide my design. Because Rachel knew what she wanted, I moved from user research and straight into competitor analysis. 
Competitor Analysis
I benchmarked multiple influencer and non-influencer websites, to get a feel of what was trending in both spaces. Since Rachel didn’t want her website to look like a typical influencer website, we leaned towards researching art and model portfolios and influencer e-commerce websites. Below are some examples.
Final Website
Including a bright yellow animated serif photo with a blurry highly saturated photo of Rachel as the hero image.
Links to the main website are kept simple, on the top right.
Links to the main website are kept simple, on the top right.
