League Lab

The Client: League Lab, Underdog Sports

My Role: UI/UX Manager

The Ask: Redesign the “Player of the Game” webpage

When: Winter/Spring 2024

Industry: Sports

Tools: Figma

Notable Links:

︎︎︎ The Underdog Sports website

League Lab

League Lab makes it easy for sports teams to stay organized. In Seattle, they work closely with Underdog Sports, a recreational sports platform. League Lab provides scheduling, onboarding, and other useful league tools for teams to use. Underdog Sports has more than 80 chapters worldwide, and they all use League Lab.

Trend and Competitor Research

Before I started any project for League Lab, I looked mostly to ESPN, sports teams, and exercise apps for inspiration and benchmarking.

Learning Plan

Compiled notes from my research, a heuristic audit, and chats with our developers to create a learning plan.

What holes do we have?

What can I learn from research we have not done?

What do I already know for certain about our users?

Player of the Game Webpage

The Challenge

The Player of the Game webpage, when I started, was very bare-bones. We wanted to make it more exciting, more viable to be shared across social media and through SMS.

The “POTG” Page Before

The Game Plan:

Work closely with the developers to make sure all designs are in scope.

Redesign the share button and place in a more appropriate spot.

Create a “Player of the Game” title that leagues within Underdog can use for their Player of the Game recaps after games.

Add more space for potential copy. Teams have the option to write blurbs about their game and we need to design for all scenarios.

Remove last initial from POTG names.

Make easily shareable to social media and SMS.

First Round of Mobile Wireframes

These had a focus on usability, but missed the mark on design. The sharp edges of the POTG titles were identified as too aggressive and unappealing for our users.